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Santa Barbara's Gold

Santa Barbara's Gold
by Gary Woods

With a nod of respect to Huell Howser who must have the coolest job in the world with his California's Gold 'on PBS, Santa Barbara has its own Gold. He's Alan Gold and you can find him most days at the corner of State and San Roque Road. I first remember Alan when he was holding court a few blocks up at State and La Cumbre Road. He was on the corner with his satellite dish selling more channels than you could shake a stick at to TV starved Santa Barbarenos.

These days Alan is still the Satellite TV Guru in town selling and installing products from DirecTV and Dish. He is also a Verizon Wireless dealer selling their phones as well as products focusing on connectivity for all WiFi based Apple products such as the iPad. Bringing all that back to the Auto Stereo side of the business he integrates Audio and Bluetooth on Apple and Droid devices into the client's vehicle.

I'm always amazed when I see Alan that he's not all cut up because he's been out there on the bleeding edge of technology for a long time. He's been able to make a living in what I call the "toy shop of life" selling the hippest, newest, most fun gadgets for your car and home.

When I was a kid in Santa Barbara you used to walk into a business on State St. and most of the time you were talking to the owner. Now days that doesn't happen too often but at Santa Barbara Auto Stereo+Wireless you still get to talk to the owner and boy can he talk? In fact that's the best thing Alan does because as we all know implementing new technology requires a lot of hand holding. I always get nervous when I see people at one of the big box stores loading up with a pile of new stuff because I just know that they're probably not going to be able to get the most out of their new purchase.

With Alan and his buddy Kevin on the other hand they're only too happy to make sure you get you get the phone, surveillance camera, CD player, satellite radio and navigation device you need then they make sure it works for you the way you want it to work.

If you have any suggestions or questions for me please drop me a note at or see my column on the Internet at or call me at (805) 729-0910

Gary Woods is the Computer Trainer for the Santa Barbara Association of Realtors. And he is a Broker/Associate at Home Realty & Investments, Inc