The percentage of sellers using the Internet as a significant part of the homeselling process has increased dramatically, according to C.A.R.'s 2004 Survey of California Home Sellers. In 2004, 47 percent of homesellers relied on the Internet to obtain a variety of information, including comparable prices and information about the housing market, neighborhoods and REALTORS®. This is nearly four times the percentage of Californians who used the Internet during the homeselling process in 2003.
Even as usage of the Internet increased, many sellers felt the information they received from their REALTORS® was more useful. The survey revealed that telephone and face-to-face communication gained importance, as client satisfaction among sellers largely depended on effective communication with their agent.